Today, we’re talking to Sebastian Schürgers, head of growth marketing at Gronda, an online community where chefs and foodies gather to share their culinary creations. Let’s dive into how Gronda uses video content for their marketing and how VEED fits into their day-to-day.
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The Challenge
Food is visual, therefore video is the go-to medium for Gronda. As a small team, Schürgers and his colleagues are responsible for creating different types of videos. The two main categories of videos that Gronda uses to engage with their audience include:
- User-Generated Content (UGC): these include video testimonials from chefs promoting Gronda, which are used as social media ads
- Masterclasses: high-production culinary lessons featuring world-class professional chefs
However, actually producing those videos comes with a whole set of technical and resource-related challenges, such as:
- Removing distracting background noises: because kitchens are loud, it was hard to remove unwanted background noises from videos sent in by their chefs.
- Finding a suitable subtitling tool: there are a lot of tools out there, and it was difficult to get the results they wanted with what was available.
- Getting unengaging videos from chefs: unless you’re Gordon Ramsay, most chefs aren’t natural on video and struggle to maintain eye contact with the camera.
The Solutions
Gronda needed an all-in-one video editing solution that would enable them to overcome all of the above challenges. Here’s how VEED helped them solve those problems:
- Simplicity: what normally took ages now takes a few clicks with features such as auto subtitles and background noise removal.
- Speed: with AI-powered one-click features, the Gronda team was able to make better videos in just a few minutes and win back precious time in their day.
- Anyone Can Make a Good Video: thanks to the platform’s user-friendliness, Schürgers’ team can make better videos, faster, without always relying on their in-house videographer.
With the right tool in their video production toolkit, Schürgers enabled his team to unlock the power of video with VEED so they could cut through the noise and connect with their community all while being able to work more efficiently.
“I found VEED at the right time, especially for my use-case with the UGC ads. If someone is working with UGC ads, I would say if you don’t use Eye Contact Correction and Noise Reduction features of VEED, you’re really missing out on the return on investment.”
Sebastian Schürgers, Head of Growth Marketing, Gronda
The Results
Here’s what the Gronda team achieved by using VEED:
- 2x the amount of winning social video ads in test campaigns
- 3x more efficiency when adding subtitles
- 60% reduction in briefing time with chefs
So what does this look like for Gronda?
It means no more waiting a day for a videographer to edit out distracting background noises when they can do it in one click with VEED. With auto-subtitles, the team found a cost-effective solution to add subtitles in a fraction of the time it took them previously. Plus, because of VEED’s simplicity, they’ve been able to reduce briefing time with chefs by 60%, resulting in a more efficient process all while also doubling the amount of winning video ads in test campaigns thanks to Eye Contact Correction.
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