When ChatGPT was first introduced in 2022, it sent the world into a frenzy. Armchair experts chimed in with their opinions on how it would replace jobs, whereas the more cheeky ones silently added the tool into their workflows.
Whether youâre pro AI or anti-AI, you must admit: Thereâs so much more you can accomplish with this tool. Itâs like a 24/7 assistant that just makes your life infinitely easier.
That said, ChatGPT is just one platform. There are so many useful tools out there that can significantly boost your teamâs productivity. And if youâre looking to update your tech stack with some AI magic, youâve come to the right place.
With the right AI business tools, you can streamline business operations, hone in your digital and social marketing efforts, pull more insightful analytics, and even up your video output. To help you get started, here are the top AI tools for businesses in 2025, split according to different categories and what they can do.
Jump to a category:
- Chatbots
- Search engines
- Art and image generators
- Video generators and editors
- Content writing and editing tools
- Social media management
- Project management and productivity tools
[#TOC1]AI Chatbots[#TOC1]
Chatbots have come a long way from the once-simple little helpers they used to be, only capable of answering pre-determined questions. Todayâs AI-powered chatbots can do everything from help you with research to summarizing hour-long transcripts for you. These are our top picks for best chatbots in 2025.
1. ChatGPT
Built by OpenAI, ChatGPT quickly became a household name in generative AI (genAI) and sparked the recent AI boom. The tool does it all, from crafting polished emails to analyzing and fixing codes. Just input a question and it will take it from there, like a trusty companion.
Fast forward two years, and ChatGPT is closely partnered with Microsoft, valued at $29 billion, and capable of generating in-depth research outlines, assisting with recordkeeping, and yes, helping as a superpowered chatbot.
What we like about it
ChatGPT is a household name for a reason: itâs capable, free (paid version offers the latest build), and as far as genAI goes, one of the best. Itâs simple to use, with an intuitive text-based input interface. This makes it quick to pick up and use for one-off projects, like research or brainstorming a landing page or campaign slogan. ChatGPT can even help you draft emails for email campaigns, copy for social posts, or reword some of your existing content.
Itâs also capable of powering your own customer support chatbots with an API. Instead of providing simple âyesâ or ânoâ responses, a ChatGPT-powered chatbot can provide product-specific answers, help your customers place orders, or direct them to the right support.
The possibilities are endless.
2. Claude
Claude, or Claude AI, was developed by Anthropic and founded in 2021. The first official release of Claude wasn't until 2023, several months after ChatGPT. Claude is in the family of AI-powered chabots, and is capable of coding, text outputs, and more.
What we like about it
Claude AI is another AI-powered chatbot, similar to ChatGPT in many ways. But, there are a few areas where it stands out.
First, Claude AI is especially great at taking complex concepts and breaking them down into simpler terms. This is not only great for expediting research, it's also useful for rewording campaign slogans or technical concepts you're trying to convey in copy.
If you have any coding needs, Claude AI can also assist there. It can help you expedite some of your code-related tasks with ease.
3. Gemini
Gemini, the AI previously known as Bard, comes from Google. Gemini started in 2023 as Google's answer to OpenAI. Today, itâs found on Pixel phones, and is also available on computers and other smart devices.
What we like about it
A standout selling point of Gemini is just how available and easy to use it is if you have a compatible mobile device. This makes Gemini great as a coworking assistant. Have a question while researching something? Want to get a quick definition or have it rephrase a complicated snippet? Simply ask.
Gemini is also great for quickly debugging code and helping with any issues your coders might be facing. This can make it particularly useful if you're trying to release a quick update or fix for your site.
While Gemini isn't quite up to par with the other two on this list, Google is committed to updating it often. If you're not sold on Gemini now, keep an eye on it, as it will most definitely change in the future.
[#TOC2]AI Search engines[#TOC2]
Google will always have its place in the world of search engines. But, AI-powered search engines can help businesses take things a step further, delivering faster, more insightful results that are truly tailored to the queries. Where AI-powered search engines are concerned, these are our favorites.
4. PerplexityÂ
Perplexity, also known as Perplexity AI, started in 2022. Perplexity runs on large language models (LLMs), like many other tools on this list, using the technology to surface resources like search engines of old. But where Perplexity differs is that it delivers a hyper-personalized list of results, with cited information alongside each result.
What we like about it
On the surface, ChatGPT and Perplexity might sound similar. Each delivers results based on a query. Where Perplexity really stands out is its use of citations. If youâre researching for a presentation, or performing market analysis for a GTM launch, Perplexity is an excellent fit.
Perplexity will help you quickly surface numerous, diverse sources and pieces of recent information. From there, the citations can increase your confidence in the information youâre getting, ensuring your research and analysis is accurate.
5. Max by Arc Search
Max is part of the Arc web browser. An LLM-powered search tool, Max is making waves in the search engine space, thanks in part to its ability to surface search results and distill them into quick summaries.
What we like about it
Max functions like a typical search engine, making it easy to use. But, instead of delivering your usual search results, Arc Search does a great job summarizing what each result contains.
Whether youâre trying to quickly scan the landscape to see the latest developments in your space, or looking to research competitors for a new article, Arc Search can be a huge boon to your efforts.
6. Google AI Overviews
Google AI Overviews started rolling out to the masses in the middle of 2024, as part of the regular Google search experience. Today, Google AI Overviews are standard, quickly summarizing the top search results as a series of bullets with links to the original sources.
What we like about it
Google is a household name and a part of just about everyoneâs daily routine. For that reason alone, we love Google AI Overviews, because they conveniently show up where we already are. Without having to think about them, you can search a topic and quickly skim the overviews at the top of the results.
However, a word of caution: You should still do your due diligence and check the sources behind the overviews.
[#TOC3]AI Art and image generators[#TOC3]
Real art is priceless. But, sometimes, it gets challenging when youâre trying to explain your vision using words or when thereâs a looming deadline making you anxious. This is where AI-powered art and image generators come into play, as they allow you to generate images on the fly. These are a few of our favorites.
7. Midjourney
Midjourney is a popular image generation platform, which came from humble beginnings during its first open beta back in 2022. Today, Midjourney is a capable tool that allows users to quickly input various descriptions, click a button, and generate an image.
What we like about it
Most image generators are limited in scope and capability, resulting in one piece after another that look the same. Midjourney is arguably one of the better options out there where versatility is concerned. And, Midjourney is also a lot more powerful than most.
If youâre in a hurry and need an image for an email or even just a mock ad, Midjourney is a solid choice. Just be warned thereâs no free trial.
8. OpenArt
Like many AI-powered business tools, OpenArt launched in 2022 during the big boom. OpenArt is an image creation tool that takes simple text inputs and turns them into images of a select style.
What we like about it
Where many art and image generators will hand you a dozen different results for the same query, OpenArt is great at recreating the same image over and over. This might sound like a negative, but itâs actually a huge plus if you want consistency across branded images.
For this reason alone, we think OpenArt is a great choice. This is especially true if youâre creating a campaign and require similar, consistent images across numerous pieces of content.
9. Runway
Runway, the AI image company based out of New York City, started in 2018. Today, Runway is a popular art tool that's capable of creating images, turning text-to-video, and more.
What we like about it
Unlike a lot of image and art generators, Runway gives the creator way more control.
Runwayâs versatility and advanced editing features make it an easy recommendation for us. Whether youâre wanting to brainstorm visuals for an in-house design team, or a scrappy, small team looking to create content for a landing page, it does it all. And the best part? You can get started for free and update to one of their paid plans if it clicks.
[#TOC4]AI Video generators and editors[#TOC4]
Video creation and editing takes a substantial amount of time and expertise when done using traditional means. With these video generators and editors, powered by AI, even those without skills can create professional-looking videos. These are our top picks.
10. VEED
VEED started as a humble two-person startup back in 2018. Today, it has more than 12 million users and is used by 76% of the Fortune 500. VEED is known for its powerful AI tools, ranging from highly-accurate auto subtitles to life-like AI-generated avatars.Â
What we like about it
Call us biased, but thereâs a lot to love about VEED. For starters, VEED empowers everyone, from beginners to seasoned video marketers to create videos that look professional.
Unlike other AI video editors such as Synthesia and Descript, VEED offers a perfect balance of AI and traditional features. This allows you to automate your video editing workflow and boost productivity, while still retaining creative control over every frame.
Some of VEEDâs most powerful AI features include:
- Auto Subtitles: Generate subtitles that are 98.5% accurate with the click of a button.Â
- Auto Translate: Translate your subtitles into more than 125 languages.Â
- AI Avatars: Use one of our 90+ hyper-realistic and diverse digital actors in your talking head videos. You can also create a personal avatar of yourself.
- Text to Speech: Generate natural-sounding narrations in over 150 languages and dialects.
- Clean Audio: Remove distracting background noise from your recordings with the click of a button.
- Slides to Video: Convert your text-based presentations and documents (PPTs and PDFs) into engaging videos.
- Clips: Convert your long-form videos into social-media-ready clips instantly.
- Eye Contact Correction: Adjust your gaze post-production in your videos with the power of AI.
Thatâs just the tip of the iceberg. You can take VEED out for a test run yourself by signing up for the free plan. And if you like what you see, get in touch with our sales team to understand how it can help scale your teamâs video production.Â
11. Synthesia
Synthesia is an AI content generation company based out of London, that started back in 2017. Synthesia offers a number of AI-powered tools, including AI video generation.Â
What we like about it
When it comes to AI-powered video generators and editors, there are countless options. Where Synthesia really stands out is the creation of talking head videos featuring AI avatars. Synthesia makes it really easy to quickly create avatars or narration for your videos or podcasts.
If you're planning on making any kind of talking head videos, such as how-to videos or product explainers, Synthesia can be very useful.
However, in terms of content format versatility, Synthesia lacks the flexibility that tools like VEED have to offer.Â
12. Descript
Descript, founded in 2017, offers video and audio editing and creation, with AI at its core. Descript offers everything from auto transcription to eye contact assistance, to a library of templates.
What we like about it
If you're in the business of frequently interviewing folks, or if you run any kind of podcasts or video shows, Descript's audio editing is easy to use and highly effective. With Descript, you can easily search for "umms" or other filler words, and then quickly remove them from your recording. This can give presenters an even more professional presence, whether they're experienced at speaking or not.
Users have complained about the number of version updates and issues with AI suggestions, so if you're looking for more stability or comprehensive editing, you might want to look elsewhere. But, for audio in particular, Descript is a great option.
[#TOC5]AI Content writing and editing tools[#TOC5]
Generative AI and the like made their big debut in the content writing and editing space. Today, there are numerous options for AI content writing and editing, which can make it difficult to find the right one. For our money, these three are some of the best out there, depending on your use case.
13. Jasper AI
Jasper is a capable AI writing and editing tool that's geared all around content output and style. Unlike many AI content tools, Jasper gives the user a ton of control around what kind of content output they're after, their audience, and more.
What we like about it
Jasperâs focus on audience, style, and content type are what we love most about it. If youâre trying to make a listicle, Jasper has a template for that. Want to make a blog post? Jasperâs got you covered. You can even fill out an entire content brief for the AI and have it create a campaignâs worth of content.
Like all AI-generated content, you still want a human in the loop to edit and clean things up, fact-check, etc. But, if youâre looking for a way to generate countless jumping off points for a marketing campaign, a writing assistant to reword some headlines youâre stuck on, or some help summarizing dense information, Jasper is top notch.
14. Copy.ai
Copy.ai started in 2020 and now has more than 10 million users. Copy.ai, as the name implies, is focused solely on copy and content. It features many of the same features as other content tools, but focuses more on simplifying the experience for those unfamiliar with prompts.
What we like about it
Copy.ai has the usual content tools youâre after, from audience input to style selection and so on. What we love about this tool is how much it simplifies the actual prompt input process.Â
Many tools, such as Jasper, require an adept hand where prompts are concerned. Copy.ai makes it possible for those with no GenAI experience to easily enter prompts and still receive effective outputs. If you have a marketing or content team thatâs newer and less experienced with AI tools, Copy.ai is a great starting point.
15. Grammarly
Grammarly started in 2009 as a tool focused on editing. While the tool is still a leader in editing, it's now capable of generating copy for campaigns, coaching your writers to improve quality, and even suggesting tonal changes to your copy.
What we like about it
Grammarly is just about a household name at this point, and for good reason. Where editing and proofreading are concerned, Grammarly is undeniably the leader of the pack. And for this reason alone, we love Grammarly.
For companies creating public-facing content, Grammarly is a must-have. It's especially helpful if you have a team of newer content writers, as you can upload your own style guide and have Grammarly ensure the drafts are always aligned. And, the coaching features allow Grammarly to help your writers get up to speed, reducing future mistakes.
[#TOC6]AI Social media management[#TOC6]
AI-powered social media management tools have changed how businesses engage with their audiences. These tools streamline content scheduling, analyze performance metrics, and even generate tailored posts based on audience insights. With these tools, social media managers can save time, optimize strategies, and focus on creating meaningful connections with their followers.
16. FeedHive
FeedHive is a robust social media management tool that can help with scheduling posts, collaboration, analyzing performance, and streamlining output using AI.
What we like about it
FeedHive is so comprehensive in its offerings, that there's a lot to love. If you have a lean social media team, or no social media team at all, FeedHive is a game changer.
FeedHive's scheduling tools make it easy to map out your posts for the week, while the analytical tools allow you to keep tabs on performance and learn from your efforts. And, we love the AI tools, including the engagement suggestions.
17. Hootsuite
Hootsuite is a major name in the social media martech space. It started as a way to easily manage multiple social media accounts, but is now capable of helping with post analytics, scheduling content, boosting posts, social listening, and more.
What we like about it
On social media, the zeitgeist is everything. Hootsuite's social listening tools use AI to analyze thousands of conversations trending online. From there, it can present condensed summaries and trend highlights.
If you're looking to generate buzz around your brand, these social listening tools can make your life a lot easier. Have a new product launch? See what's trending and think of a creative way to loop it into the discussion!
18. Buffer
Buffer is a leading name in social media management, thanks in part to its comprehensive feature set. Buffer can do everything from engagement tracking to publishing and scheduling to repurposing content via AI.
What we like about it
Buffer is great for scheduling posts, and the AI assistant can help you quickly repurpose content, but this isn't what sets it apart. Hands down, our favorite feature is the customized reporting.
It makes it easy to get only the data you want, in a format you can quickly digest. This is critical to ongoing social media success, whether you're tracking an ongoing campaign or simply want to learn from each individual post. And, if you have stakeholders or higher-ups to report to, you can easily make a report that's visual and perfect for a quarterly or annual review.
[#TOC7]AI Project management tools[#TOC7]
Project management is unavoidable in the business world, no matter your industry or niche. Whether you have a team of one or one thousand, the right project management tool can help you stay on time, on track, and without all the headaches.
19. ClickUp
ClickUp is known for its robust features. Often called "Asana on steroids,â ClickUp allows users to quickly and easily manage projects, set owners to subtasks, make new projects based on templates, and more.
What we like about it
There's no denying ClickUp has a bit of a learning curve. But, once you get past this curve, ClickUp offers an impressive set of features, many of which make task and project management a breeze. We also love ClickUp's integrations, which can make it less painful to migrate from a previous management platform.
The one area where ClickUp sometimes fumbles is speed. It's not always the fastest tool around.
20. Notion
Notion is a major name in both the project management and content space. Both a project and content management platform, it allows users to track larger campaigns, while housing individual pieces of content. On top of this, Notion offers AI-powered tools, including AI editing and AI automation for workflows.
What we like about it
Notionâs various automations are hands down, some of our most favorites. Whether you're in the midst of a product sprint or enjoying a borderline calm period, Notion's automations can remove manual tasks off your plate and ensure your team stays in the loop.
With Notion, you can automate email updates to your team anytime certain content or libraries are updated or added to. And, you can filter the email send by list, so only the relevant team gets it.
This automation is great for streamlining internal comms, from keeping engineers in the loop to automatically updating content teammates on marketing updates and so on. And when you're managing any kind of project, the less you have to stress over, the better.
21. Equals
Equals, started by two former Intercom employees, is a superpowered spreadsheet of sorts. Unlike other project management tools, Equals is focused on providing in-depth reports for those with little-to-no previous reporting experience.Â
What we like about it
Data science is, well, a science. Equals lowers the barrier to data science, making it possible for just about anyone to benefit from reporting and analytics. Whether youâre needing an in-depth financial report, SQL reporting, or want to see how your funnel is performing, Equals is the great equalizer.
While Equals doesnât compete with typical project management tools, it doesnât have to. Thereâs no denying that Equals is a true data powerhouse and a great tool for any business in need of reporting.
Found what you were looking for?
AI tools are making it easier for businesses to handle tasks, boost creativity, and connect with customers. From chatbots that answer questions to video generators and productivity software, these tools can help simplify your work and save time.
With so many options available, itâs all about finding the tools that align with your specific needs and goals. Whether youâre looking to automate tasks, create standout content, or enhance team collaboration, the tools in this guide are a great starting point. Dive in, explore, and unlock the potential of AI for your business.
