Key Results
Thanks to VEED’s online video editor, Whirlpool are able to:
- Create 8x more training content than they could before
- Save hundreds of dollars every month on translation costs
- Translate their content into French and comply with Canadian law (if you don’t comply with Bill 96 you can be fined between $700 and $90,000)
Whirlpool Corporation’s Training Content Designer, Yvonne Gettins, dives into how VEED enables her team to create training videos more efficiently.
When you’re a small team tasked with training thousands of sales associates spread across Canada, the last thing you need is a video editing tool slowing you down. Yvonne Gettins, training content designer at Whirlpool, knows this all too well.
After mainly relying on Adobe Premiere Pro for creating training videos, her team discovered VEED. Today, they are able to create 8x more videos than before, while saving hundreds of dollars every month on translating training content into French (a requirement under Canadian law).
Read the story of how VEED enables her team to create training video content more efficiently, as she shares:
- What She Does at Whirlpool
- The Role of Video in Whirlpool’s Training Program
- The Biggest Video-Related Challenges for Her Team
- How VEED Helped Them Overcome Those Challenges
- How She Would Describe VEED to a Friend
Can You Tell Us a Bit About Yourself and What You Do?
My name is Yvonne Gettins. I’m the training content designer for Whirlpool Canada, which is an appliance manufacturer. I’ve been in the business for about 19 years, and I’ve been with Whirlpool Corporation for 7.
My team isn’t responsible for training Whirlpool employees. Instead, we train the sales associates working at retail companies that sell our appliances. They could be employees of Home Depot, Best Buy, Costco, and other independent appliance retailers who are less known outside of Canada.
Apart from myself, my team consists of trainers. They are the ones who actually go out in the field and educate the retail sales associates on our products. As the product experts, they also write the content which I then turn into training material.
What Role Does Video Content Play in Whirlpool’s Training Program?
Video is the best way for us to demo and show our products to the retail sales associates. That’s because not every place has the ability or the space to have all of our products on display at all times. We literally have thousands of different products and thousands of sales associates that we need to train. The best thing for us to do is to take a video of a product and put that into a smart course, which the sales associates can then watch to educate themselves.
“Beyond that just being a good way to showcase our appliances, video just makes training so much more interactive, engaging, and interesting.”
Yvonne Gettins, Training Content Designer, Whirlpool
What Were Your Biggest Video Creation Challenges?
Lack of Bandwidth to Create More Content
Whirlpool is a strictly PC company and we used to rely mainly on Adobe Premiere Pro for video creation. The problem with that is when you’re the only person in the whole company who’s editing videos, this takes up a lot of time. It just became too cumbersome for one person to do it. Premiere Pro is such a specialized product, and our trainers simply didn’t have the time to use it.
Time and Cost Required to Translate Content
In Canada, we are legally required to release all of our content in both English and French, which means you have to do twice the work. We get a lot of our content from the US, where they don’t have the same mandate. When we get the training material, we have to translate it, and it is sometimes not cost-conducive to reshoot the content. It is therefore better if we just take it and add subtitles in French. However, that takes a lot of time.
How Did VEED Help You Overcome Those Challenges?
When I came across VEED, it was so simple to use. I ran it by the team and they were like, “Yeah, this is super easy!”
They have gotten so comfortable with the tool that even though they don’t have much time, they are still able to create training videos with VEED because it’s so easy to use. That has given us more content, because there’s just more people who can do what’s needed to get content out into our training modules.
“Prior to using VEED, I could churn out a video or two at most per week by myself. And now, thanks to VEED, each trainer that we have on our team can do a couple per week as well. That’s 8x more than what was happening before. It has made a huge impact.”
Yvonne Gettins, Training Content Designer, Whirlpool
Additionally, the way we found VEED was through the automatic subtitling feature. We were spending hundreds and hundreds of dollars on having videos translated into French with a subtitling service.
“With VEED, we can upload our videos and have it do the automatic translations and add the subtitles with essentially one click. And it’s included in the cost, which was life-changing. It really was the main selling feature for us.”
Yvonne Gettins, Training Content Designer, Whirlpool
Apart from Auto-Subtitles and the Overall User-Friendliness of the Platform, is There Anything Else That You Love About VEED?
One of the ways we inject humor into our videos is using all of the cool elements that are in VEED, such as stickers, emojis, and arrows. We would have to spend a lot of time making them from scratch in Adobe Premiere Pro, but VEED lets us add those in one click. You can take what could be a very boring product shot and make it more fun by using little arrows that grab your attention or a sticker that highlights your point.
The other feature that we really like is the ability to have our trainers on the screen when recording a video. One of the pieces of feedback that we got during the pandemic was that the sales associates missed our trainers. Being able to provide a piece of training to them with the faces and names that they know on the screen helps keep that personal connection between the sales associates and the trainers.
“The option to be on the screen or not has been really helpful. That’s a lot harder to do in tools like Adobe Premiere Pro, but VEED makes it super easy.”
Yvonne Gettins, Training Content Designer, Whirlpool
How Would You Describe VEED to Your Peers?
It is probably the easiest video editing tool out there. Video editing sounds cumbersome, and it can be depending on the production-level you’re trying to achieve. Whether you’re a TikTok influencer or a big company, you can get away with using a very simple tool that anybody could learn, like VEED. And if you don’t inherently know what to do, the support on the site is great. You can find answers on how to do things on the editor with ease.
“VEED is easy to use, but it’s also fun to use. It’s enjoyable.”
Yvonne Gettins, Training Content Designer, Whirlpool
